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Adweek Power Pivots Virtual Series
Power Pivots Virtual Event
Marketers are seeking ways to maximize the impact of limited budgets through creative thinking, diverse platforms and measurable tactics. In this series, utilizing case studies and data, we’ll deconstruct marketers’ bold strategies for driving business growth in a down economy.

This episode spotlights avenues for brand-building and business growth, with conversations on the tools marketers are implementing to meet existing goals and discover new strategies that become permanent moving forward.

12:00-12:05pm EST
Opening Remarks

12:05-12:20pm EST
Building Business Resilience
With the economy's looming uncertainty, businesses are on the frontlines addressing employees’ challenges to strengthen their workforces in this accelerated era of tech transformation. In this session, hear from marketing leaders who are equipping employees with customized strategies and new marketable skills to meet innovation goals for next-level business growth.

Stacy Malone, Pinterest
Jeff Cha, Blue Bottle Coffee

12:20-12:35pm EST
Driving Revenue in an Uncertain Economy
Consumers are increasingly searching for value and seeking out brands they trust. In this session, we’ll discuss how leading brands like Nike, Spotify and T-Mobile are tapping into the power of identity-based offers to drive short-term revenue while building long-term brand loyalty. We'll also talk about how your business can use privacy-friendly data for cookieless marketing.

Bill Schneider, SheerID

12:35-12:50pm EST
Cultivating Loyalty for Future Growth
In this session, leading marketers will share how technology innovation enables creative ways to retain customers and bolster loyalty even in times of economic uncertainty. You'll leave the session with new strategies and tactics on how to leverage tech to drive your business through unmatched engagement and experience.

Melisse Shaban, Virtue Labs
Mark Messing, Domino's

12:50-1:00pm EST
Closing Remarks

Nov 15, 2022 12:00 PM in Eastern Time (US and Canada)

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